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Carlos Chamizo, owner of El Refugio de Cristal, shares how thanks to the correct implementation of a SEO and SEM strategy his rural accommodation has received much more interest and has increased its web presence significantly.
The best practices study aims to present a success story of a company that embarked on its digitalisation journey, becoming a benchmark in the sector, in order to serve as an inspiration for other SMEs.
The starting point for the development of this analysis was the identification of the concerns of SMEs from various sectors, which expressed their interest in learning about good practices in the areas of customer relations, digital marketing and growth in social media, among others.
Throughout the document we analyse those initiatives that can serve as a reference for other companies in their digital transformation process and how they have impacted the company's business.
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